Why the ‘Toy Story’-themed broadcast of Falcons-Jaguars came to be

The game between the Atlanta Falcons and Jacksonville Jaguars on Sunday offers TV viewers a choice: You can imagine you’re watching the game from London’s Wembley Stadium on the traditional broadcast, or you can transport to the Tri-County Area — the fictional homeland of Andy from “Toy Story” — to watch the same game in real-time on alternate airwaves.
When the Falcons and Jaguars face off in London, ESPN will debut a “Toy Story”-themed broadcast, a fully animated copy of the real game, happening in Andy’s room. The entirety of the broadcast,…

Full Story »